The total PhoneWatch customer base (149,000) divided by total number of PhoneWatch customers who have experienced a burglary in Q4 2023 to Q3 2024 (172). This gives a figure of 0.12%. This data is then compared to the national Irish burglary rate 0.47% i.e., total Irish households (taken from the 2022 census minus vacant dwellings) divided by total recorded burglaries of 9,981 at that time (12 months relating to Q4 2023 to Q3 2024). This information is taken from the latest CSO recorded crime data published in March 2025. So, 0.47% divided by 0.12% brings us to 4.07 times less likely to be burgled with a PhoneWatch alarm compared to the national burglary rate, but in our advertising we use 4 times.